Marketing Libraries Journal
This case study of using a webinar series as a library marketing technique shares the process, communications, and assessment results from a well-attended online event, “Summer of Citations.” An in-person citation management software workshop for graduate students by librarians at a small midwestern private university served as a springboard for the series. Targeted to faculty, graduate students, and undergraduate honors students, the Zoom-based, 45-minute sessions covered a different product on each of three successive days. A common structure for each presentation, along with the use of Springshare modules for registration and assessment, facilitated the event’s rapid production and easy replication.
Outreach, web-based instruction, academic libraries, online workshop, case study, COVID-19, Zoom
Jason Wardell (0000-0002-8425-4598), Bridget Retzloff, and Joan Plungis (2021).
Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement. Marketing Libraries Journal.