"Let’s Get Digital: Marketing Digital Magazines in Academia" by Christina A. Beis (0000-0003-4749-1292)
 

Document Type

Poster

Presentation Date

3-5-2019

Conference or Event Name

14th Annual Electronic Resources & Libraries Conference

Conference Location

Austin, TX

Abstract

This poster showcases the steps taken to build a popular digital magazine collection at a mid-sized university using Flipster. Its goal is to share a way for attendees to enhance marketing and advertising strategies through integration into first-year and new-student library orientation; maximizing print advertisement placement; and social media communications.

Comments

ER&L facilitates the communication and collaboration of information professionals around issues related to managing electronic resources in the digital world.

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