Energy Drink Consumption and Among Video Gamers

Author(s)

Hoazhou Pu, University of DaytonFollow
Diana Cuy Castellanos, University of DaytonFollow
Dana Roscoe, Dayton Children's HospitalFollow

Document Type

Conference Paper

Publication Date

2023

Department

Health and Sport Science

Abstract

Abstract

Energy drinks (ED) represent one of the fastest growing beverage industries, and are popular dietary supplement particularly among teenagers and young adults. ED are a class of beverage that contain high levels of energy-enhancing ingredients (i.e., caffeine, sugar, carnitine, taurine, vitamins) that are presumed to provide physical and mental stimulation. Despite ED’s growing popularity, increasing scientific evidence have warned its harmful health effects. Meanwhile, many ED brands have deliberately created a symbiotic relationship with Esports through a variety of marketing strategies. This study attempts to investigate the interrelationships between Esports and ED consumption, including assessing the common motives and perceptions for consuming ED, as well as the impact of ED marketing on gaming participants.

Keywords

Esports, energy drinks, advertising

Disciplines

Food Studies | Sports Studies

eCommons Citation

Pu, Hoazhou; Cuy Castellanos, Diana; and Roscoe, Dana, "Energy Drink Consumption and Among Video Gamers" (2023). Thomas C. Hunt Building a Research Community Day. 50.
https://ecommons.udayton.edu/sehs_brc/50