Identifying Stigma Cues in Network Television Content: Implications for Stigma Reduction Strategies

Title

Identifying Stigma Cues in Network Television Content: Implications for Stigma Reduction Strategies

Authors

Files

Description

The present investigation is exploring the presentation of stigmatized health conditions (such as mental illness, HIV/AIDs, etc.) in network television content. The study employs a stratified representative sample of news, entertainment, and commercial programming from four major television networks: ABC, CBS, NBC and Fox. More specifically, we are exploring information and depictions of predictors/causes, health consequences, social consequences, markers of illness, treatment, and prevention for the health conditions. Our work contributes to the literature in two key ways as past research has: 1) often limited discussions of stigma to a single, specific context, and 2) been limited to a single type of programming. Exploring patterns and consistencies in stigma representation across health issues and across message types can provide guidance for stigma reducing message strategies for an array of health contexts and future contexts that arise.

Publication Date

4-18-2018

Project Designation

Course Project

Primary Advisor

Angeline L Sangalang

Primary Advisor's Department

Communication

Keywords

Stander Symposium poster

Comments

Presenters: Livvie Mae Roberson, Julia D Wenderski, Nicolette Ann Westberg

Identifying Stigma Cues in Network Television Content: Implications for Stigma Reduction Strategies

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