Does ‘The Daily Show’ Put You in the Know? Comparing the Political Engagement of Late-Night Audiences and Cable News Audiences
Kathleen Dawson, Zoe Hill
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Previous research has assessed variables and their implications on political communication. Our research project intends to look for differences in participants' political involvement based on their viewing of late night talk/comedy shows. We are interested in finding if there are significant differences between those who watch late night shows to learn political information and those who watch cable news to learn political information. Specifically, we are interested in whether the medium of political information impacts political involvement and voting patterns. Some of the variables examined throughout the literature and the study include political party, what is learned from late night television shows, what is learned from cable news, discussion of politics with others, voting patterns, and political involvement with campaigns. Medium Theory is guiding the research study as it conveys the difference in meanings of the message conveyed with regard to the different channels used to communicate it. Based on the previous research, we’ve curated research questions that focus on a variety of influences on political communication. Our research question is: how does political information learned from late night talk shows impact political involvement compared to political information learned from cable news?
Course Project 202310 COM 503 01
Primary Advisor's Department
Stander Symposium, College of Arts and Sciences
Institutional Learning Goals
Scholarship; Critical Evaluation of Our Times; Practical Wisdom
"Does ‘The Daily Show’ Put You in the Know? Comparing the Political Engagement of Late-Night Audiences and Cable News Audiences" (2023). Stander Symposium Projects. 3175.
Presentation: 1:15-2:30 p.m., Kennedy Union Ballroom