The Importance of Event Marketing in the Entertainment Industry

The Importance of Event Marketing in the Entertainment Industry

Presenter(s)

Alissa Pampena

Comments

Presentation: 10:30-11:00 a.m., Miriam Hall 107

Description

The aim of this research is to gain insight from professionals in the industry of sports marketing, achieve hands-on experience within my role at UD, and ultimately, to implement the information received to both my current and future roles proficiently in my professional livelihood. Additionally, to provide others with research to discover new parts of the sports marketing industry that may be unfamiliar otherwise. The overarching focus of this presentation is the significance of fan loyalty, as well as media presence in modern sports.

Publication Date

4-19-2023

Project Designation

Independent Research

Primary Advisor

Irene Dickey

Primary Advisor's Department

Management and Marketing

Keywords

Stander Symposium, School of Business Administration

Institutional Learning Goals

Critical Evaluation of Our Times; Community; Vocation

The Importance of Event Marketing in the Entertainment Industry

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