![The Importance of Event Marketing in the Entertainment Industry](https://ecommons.udayton.edu/stander_posters/4237/thumbnail.jpg)
The Importance of Event Marketing in the Entertainment Industry
Presenter(s)
Alissa Pampena
Files
Description
The aim of this research is to gain insight from professionals in the industry of sports marketing, achieve hands-on experience within my role at UD, and ultimately, to implement the information received to both my current and future roles proficiently in my professional livelihood. Additionally, to provide others with research to discover new parts of the sports marketing industry that may be unfamiliar otherwise. The overarching focus of this presentation is the significance of fan loyalty, as well as media presence in modern sports.
Publication Date
4-19-2023
Project Designation
Independent Research
Primary Advisor
Irene Dickey
Primary Advisor's Department
Management and Marketing
Keywords
Stander Symposium, School of Business Administration
Institutional Learning Goals
Critical Evaluation of Our Times; Community; Vocation
Recommended Citation
"The Importance of Event Marketing in the Entertainment Industry" (2023). Stander Symposium Projects. 3236.
https://ecommons.udayton.edu/stander_posters/3236
![The Importance of Event Marketing in the Entertainment Industry](https://ecommons.udayton.edu/stander_posters/4237/thumbnail.jpg)
Comments
Presentation: 10:30-11:00 a.m., Miriam Hall 107