The Importance of Event Marketing in the Entertainment Industry
The aim of this research is to gain insight from professionals in the industry of sports marketing, achieve hands-on experience within my role at UD, and ultimately, to implement the information received to both my current and future roles proficiently in my professional livelihood. Additionally, to provide others with research to discover new parts of the sports marketing industry that may be unfamiliar otherwise. The overarching focus of this presentation is the significance of fan loyalty, as well as media presence in modern sports.
Primary Advisor's Department
Management and Marketing
Stander Symposium, School of Business Administration
Institutional Learning Goals
Critical Evaluation of Our Times; Community; Vocation
"The Importance of Event Marketing in the Entertainment Industry" (2023). Stander Symposium Projects. 3236.
Presentation: 10:30-11:00 a.m., Miriam Hall 107