“Fitspirational” or Overhyped? How the Physical Persona of Fitness Influencers Affects Following Intentions

Authors

Presenter(s)

Justin Daniel Palmer

Comments

Presentation: 9:00-10:15, Kennedy Union Ballroom

Files

Description

The social media landscape is filled with a variety of fitness influencers — experienced health and wellness proponents who post exercise-related advice and content for general audiences. Many of these influencers appear charismatic, inspirational, and well-intentioned. Yet, recent research suggests that fitness influencers may drive poor mental health outcomes by fueling negative comparisons and body shame. In turn, our research investigates what kind of fitness influencer is most appealing to consumers. Altogether, we find that relatability matters — and this is driven by the perceived attractiveness of the influencer.

Publication Date

4-17-2024

Project Designation

Independent Research

Primary Advisor

Andrew B. Edelblum

Primary Advisor's Department

Management and Marketing

Keywords

Stander Symposium, School of Business Administration

Recommended Citation

"“Fitspirational” or Overhyped? How the Physical Persona of Fitness Influencers Affects Following Intentions" (2024). Stander Symposium Projects. 3589.
https://ecommons.udayton.edu/stander_posters/3589