Social Media Engagement with Traumatic Brain Injury Prevention, Recovery, and Community Re-Entry Resources

Authors

Presenter(s)

Emma Braden

Comments

3:00-4:15, Kennedy Union Ballroom

Files

Description

Traumatic Brain Injuries (TBIs) can result in cognitive, physical, and social-emotional effects that last a lifetime. Inefficient resources can be a significant barrier to care. Internet use, particularly social media, has become an effective way to communicate essential and educational information. Social media can foster connection among those affected by TBIs. Researchers evaluated engagement via analytics on three social media sites on three different platforms that shared information on TBI prevention, recovery, and community re-entry resources. The results of an ANOVA indicated significantly higher engagement when posts were boosted (p = <.001). There was also higher engagement across Facebook and Instagram when compared to Twitter/X. No significant differences were found among engagement across content types; therefore, TBI content creators should continue to post resources relating to prevention, post-injury, statistics, and general information. This study indicated that Facebook and Instagram may be the best social media sites suited to disperse boosted traumatic brain injury resources and content, bridging the gap between healthcare and community.

Publication Date

4-23-2025

Project Designation

Graduate Research

Primary Advisor

Susan C. Davies

Primary Advisor's Department

Counselor Education

Keywords

Stander Symposium, School of Education and Health Sciences

Institutional Learning Goals

Community

Recommended Citation

"Social Media Engagement with Traumatic Brain Injury Prevention, Recovery, and Community Re-Entry Resources" (2025). Stander Symposium Projects. 3822.
https://ecommons.udayton.edu/stander_posters/3822