Presenter(s)

    Brenna L. Frattaroli, Robert Joseph Jagielski

    Comments

    This poster reflects research conducted as part of a course project designed to give students experience in the research process.

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    Description

    The purpose of this pilot study on digital marketing/social media is to understand best practices as it applies to professional sport teams, corporations and marketing organizations. Current students and professionals could apply this information in their daily work. A literature review on digital media revealed shared practices and up-and-coming trends for those in the digital media industry. Using the information gathered from the literature review, a survey was then created and validated by a panel of experts who are currently working in the profession. The survey was conducted during the spring semester of 2015, utilizing a sample of individuals drawn from professional sport teams, corporations and marketing organizations. The survey consisted of 8 questions that focused on digital marketing, activation and potential advancements currently utilized within the marketing profession. The results will present an understanding of advancements in one of the newest and still evolving areas within the marketing industry. This study provides extensive look at digital marketing techniques on a macro level and providing the participants potential development opportunities.

    Publication Date

    4-9-2015

    Project Designation

    Course Project

    Primary Advisor

    Peter J. Titlebaum

    Primary Advisor's Department

    Health and Sport Science

    Keywords

    Stander Symposium project

    Disciplines

    Arts and Humanities | Business | Education | Engineering | Life Sciences | Medicine and Health Sciences | Physical Sciences and Mathematics | Social and Behavioral Sciences

    Research exercise: Digital Marketing and Changing Marketing Industry

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