Authors

    Presenter(s)

    Zixi Li

    Files

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    Description

    Behavioral Finance, as the potential implications of psychological factors, has subtly affected investor behaviors in financial markets. In this project, I would like to discuss different types of behavioral finance, analyze the reasons and connotations behind each type of behavioral finance, and illustrate the influences and consequences with regard to the investor behaviors in the real business world. In addition, I would like to talk about the methods on how to avoid and overcome the behavioral finance in both theoretical and psychological aspects.

    Publication Date

    4-9-2015

    Project Designation

    Honors Thesis

    Primary Advisor

    Ting J. Zhang

    Primary Advisor's Department

    Economics and Finance

    Keywords

    Stander Symposium project

    Disciplines

    Arts and Humanities | Business | Education | Engineering | Life Sciences | Medicine and Health Sciences | Physical Sciences and Mathematics | Social and Behavioral Sciences

    Influence of Behavioral Finance on Decision Making in the Business World

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