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Behavioral Finance, as the potential implications of psychological factors, has subtly affected investor behaviors in financial markets. In this project, I would like to discuss different types of behavioral finance, analyze the reasons and connotations behind each type of behavioral finance, and illustrate the influences and consequences with regard to the investor behaviors in the real business world. In addition, I would like to talk about the methods on how to avoid and overcome the behavioral finance in both theoretical and psychological aspects.

Publication Date


Project Designation

Honors Thesis

Primary Advisor

Ting J Zhang

Primary Advisor's Department

Economics and Finance


Stander Symposium poster


Arts and Humanities | Business | Education | Engineering | Life Sciences | Medicine and Health Sciences | Physical Sciences and Mathematics | Social and Behavioral Sciences