The Brother Joseph W. Stander Symposium recognizes and celebrates academic excellence in undergraduate and graduate education. This annual event provides an opportunity for students from all disciplines to showcase their intellectual and artistic accomplishments. The Stander Symposium represents the Marianist tradition of education through community and is the principal campus-wide event in which faculty and students actualize our mission to be a "community of learners."
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Techno-economic pathway for green hydrogen adoption in thermal applications across US small and medium manufacturing sectors
Anup Paudel
This study presents an optimization framework for designing a renewable hydrogen production system to meet the annual thermal energy demand of US small and medium-sized manufacturers (SMMs). The proposed system integrates solar photovoltaics, battery storage, and an electrolyser and the use of a mixed-integer linear programming model to determine the optimal sizing of components to minimize system cost while satisfying hydrogen demand under varying natural gas replacement scenarios. The optimization results indicate that increased PV and battery capacities are required for higher shares of hydrogen, while the size of the electrolyser remains constant within each industry. The economic analysis shows a significant cost escalation at higher hydrogen shares, with photovoltaics contributing more than half of the net present cost. Evaluation of carbon pricing indicates that while it could theoretically make this system economically competitive, the required carbon price to make hydrogen viable against natural gas would be prohibitively high, rendering the approach economically infeasible in practice. The study thus recommends the use of targeted incentives for renewable components and renewable grid integration to meet the challenges of transitioning SMMs to hydrogen and accelerate industrial decarbonization.
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Temperature Dependent Hall Measurement of MBE Ga2O3 Using Van Der Pauw Method
Tom Jacob
Gallium Oxide (Ga2O3) is an ultra-wide bandgap semiconductor which has significant applications in developing future power devices and electro-optics. Interest in Ga2O3 research increased upon the demonstrations of the first MESFET1 (Metal Semiconductor Field Effect Transistor) and MOSFET2 (Metal Oxide Semiconductor Field Effect Transistor). To enhance development of Gallium oxide technologies, an understanding of temperature dependent characteristics based on carrier transport measurements for MBE (Molecular Beam Epitaxy) films is necessary. In MBE growth, a major challenge is to attain controlled doping of the semiconductor material; temperature dependent Hall measurements characterize the electrical properties of a semiconductor, indicating the level of doping. Temperature dependent Hall measurements were performed on Gallium Oxide using the Van Der Pauw method by applying electric current on a Gallium Oxide sample and subjecting it to a magnetic field under various temperatures. Properties such as mobility, conductivity, and carrier concentration of Gallium Oxide were studied using LabVIEW and OriginPro, and the data was analyzed from 5K to room temperature. The resultant carrier concentration was approximate to the expected value of 1E18 cm-3 at room temperature and showed slight variations as the temperature decreased to 5K which potentially indicates minimal defects during MBE growth. This study improves the understanding of the temperature dependent properties of Gallium Oxide and provides a method to evaluate the standards of MBE growth.References:1 Masataka Higashiwaki et al. Appl. Phys. Lett. 100, 013504 (2012)2 Masataka Higashiwaki et al. Appl. Phys. Lett. 103, 123511 (2013)
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Tesla, Inc.: A Financial Pivot from "Production Hell" to Profitability—An Equity Valuation and Risk Analysis
Huynh Trong Thuc Truong
This paper conducts a thorough financial analysis and valuation of Tesla, Inc. (TSLA), a market leader in the electric vehicle and clean energy sectors. The research investigates Tesla's economic turnaround, highlighting its transformation from a cost-burdened automaker into a highly profitable enterprise. Key performance metrics such as liquidity ratios, return on equity, and capital structure are evaluated, indicating enhanced short-term solvency and a shift from debt-to-equity financing. The report also includes a scenario analysis and utilizes the discounted cash flow (DCF) model to estimate the intrinsic value of TSLA stock, revealing a valuation relative to the current market price.
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Testing the Influence of Lithology and Ice Sheet Dynamics on Waterfall Formation in Hocking Hills State Park
Magdelyn Stewart
Hocking Hills State Park is known for its many, >30 m-tall waterfalls. The precise number of these fluvial knickpoints is unknown, as they have never been thoroughly mapped. Moreover, the traditional hypothesis of the Ohio Department of Natural Resources and Ohio Geologic Survey is that the knickpoints are purely lithologic features formed by the contrasting rock strength of the durable Black Hand Sandstone (BHSS) overlying the weaker Cuyahoga Shale. Despite this long standing theory, regional morphologic evidence suggests they may have been formed by stream capture. Here, we evaluate the traditional hypothesis. If the knickpoints are lithologic in origin, we expect their morphologic properties to vary based on local BHSS thickness. Using Ohio Geographically Referenced Information Program LiDAR data, we visually mapped over 700 of these knickpoints. With this collection of knickpoints, we used ArcGIS and Topotoolbox to map relationships between BHSS thickness and relief, density, drainage area, and fluvial relief. Our results do not show any significant relationships between BHSS thickness and morphology. Additionally, we were able to evaluate whether knickpoint retreat might have stalled due to a minimum threshold drainage area, which we also do not see supported by our analysis. In the future, we will use cosmogenic 10Be to date the waterfalls, allowing us to test the stream capture hypothesis. Furthermore, we will expand upon our collection of field measurements to develop precise profiles for each noteable stream.
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Test-Taking Stress in Education
Olivia Gerred
Students experience stress when taking standardized tests. Cultural values, what parents expect, and society’s views on academic success play a role in how stressed students feel during exams. All these factors influence how kids emotionally react to testing. Ways to improve educational practices and support systems to lower stress and help kids feel better in school and overall is also shared.
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The Aesthetic Advantage: Enhancing Visual Clarity in Point Cloud Labeling with Superpoints
Nordin Abouzahra
Modern 3D sensing technologies like LiDAR generate expansive point clouds, necessitating efficient data annotation techniques. Traditional methods focus on a per-point approach, discriminating individual points via global features such as depth or other available sensor data. While functional, this approach becomes unwieldy as point clouds grow in size. To address this challenge, we introduce the use of superpoints as part of the annotation process. By leveraging superpoints, we can exploit geometric information within the point cloud that would otherwise be overlooked, thereby assisting the annotator. These superpoints represent clusters of locally coherent data, offering a more interpretable and manageable unit for labeling compared to individual points. Our approach begins by processing the point cloud into superpoints. This process produces superpoints that belong to a partition level, ranging from a fine-to-coarse representation. This structure lays the groundwork for more precise, human-guided refinement. Annotators can leverage the inherent spatial and geometric coherence highlighted by the superpoints to expedite their annotation alongside traditional methods. Additionally, annotators can choose the granularity at which to operate. For instance, they may start with a rough pass using the coarsest representation and then refine their labels at the finest level. We conducted comprehensive experiments across multiple large-scale point clouds to evaluate the benefits of our method. The results demonstrate a reduction in annotation time, accompanied by enhanced label precision. This improvement is attributed to the method’s capacity to convey complex spatial information through easily identifiable clusters, thereby reducing the cognitive load on human annotators.In conclusion, by redefining the annotation process with a focus on superpoints, our framework offers a robust solution for the challenges of large-scale 3D data labeling. This advancement not only improves procedural efficiency but also lays a foundation for more scalable and detailed annotation workflows in diverse 3D applications.
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The Benefits of Movement in Classrooms
Fernando DeLeon
Teachers and other educators across the United States apply movement for students within classrooms today. It is a way for students to take a break from their stressful work and provides them with an opportunity to stretch, talk, and be free to do what they want. As a result, data and research shows that students are improving their test scores and other in-classroom activities as they are more engaged in their work.
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The Brain Health Collective
Helen McCormick, Hannah Moore
The Brain Health Collective (BHC) was formed to address the growing need for education, research, and community outreach related to brain injuries and health. The BHC brings together leaders from education, healthcare, and community-based organizations to improve care coordination, prevention, and intervention strategies for individuals and families affected by neurological challenges. Almost 1 in 4 Ohioans will sustain at least one brain injury in their lifetime. Brain injuries, including concussions and other neurological issues such as stroke, brain cancer and “chemo brain,” dementia, and long-term COVID-19, can have wide-ranging and long-lasting physical, cognitive, and psychological effects. Individuals with persistent brain health challenges face an increased risk of housing instability, school failure, job loss, substance abuse, and heightened mental health needs. The cost of a brain injury can range up to $3 million over a person’s lifetime. These costs include medical care, mental health care, lost wages and productivity, and impact to family caregiver.Through strategic partnerships with local universities, agencies, rehabilitation centers, hospitals, nonprofit organizations, educational service centers, foundations, and families, the BHC has developed a regional action plan. A 20-member advisory board and four workgroups guide our work:- Continuum of Care (Led by Goodwill Easterseals) – Improving access to a continuum of care and ensuring services for affected individuals, helping them return to school and work.- Professional Education (Led by Clark County Educational Service Center) – Training healthcare professionals, educators, and athletic personnel on brain health to better support children and families.- Applied Research (Led by Greater Dayton Area Hospital Association) – Conducting interdisciplinary research on community brain health needs, including mental health impacts and workforce reintegration.- Marketing, Awareness & Promotion (Led by Montgomery County Alcohol, Drug Addiction, and Mental Health Services (ADAMHS) Board – Increasing public awareness through education campaigns and events, ensuring families have access to vital resources.
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The Catholic-Protestant Divide in Northern Ireland and Its Lasting Impact
Elizabeth Carey
The religious and political divide between Catholics and Protestants in Northern Ireland has shaped the region’s history, society, and economy. This project explores the ongoing relevance of this division by examining personal narratives, historical treaties, and contemporary political and economic implications. Using a podcast format, I will interview family members and friends who have experienced life in Northern Ireland and those who immigrated to the United States. These firsthand accounts will provide insight into how sectarian tensions influence daily life, job opportunities, and migration patterns. I will use scholarly sources to explore the historical roots of the Catholic-Protestant divide, including British colonial policies and religious discrimination. These sources will also assess the effectiveness of peace agreements like the Good Friday and St. Andrews Agreements and examine the economic impact of sectarianism on jobs, trade, and investment. Drawing from current news sources and historical research, this project will highlight how religious and political identity still impact Northern Ireland today. By looking at these dynamics, I aim to understand how historical divisions continue to shape modern society and business, particularly in trade and economic opportunities. This research is especially relevant to my background in international business, as it demonstrates the intersection of history, politics, and economics in shaping a region’s development. This project provides a deeper understanding of how sectarian conflict persists and why it remains significant in local and global contexts.
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The Correctional Responses to COVID-19: in Ohio, the U.S., and Across the Globe
Kendall Visco
The United States has the largest correctional system in the world, and as a result, the system is vulnerable to various public health issues, the most recent being the COVID-19 pandemic. Correctional institutions across the country were completely unprepared for the pandemic, in terms of supplies and regulations. As a result, tens of thousands of incarcerated individuals fell sick in outbreaks, and thousands more passed away due to complications. Regulations varied from institution to institution, and policies then and now are still unclear. In order to prepare for the future, understanding of these policies is vital to better understand where successes and failures were, and this project aims to shed light on this topic. Analysis of available data regarding policy and interviews of individuals exonerated through the Ohio Innocence Project will be conducted. Questions will be related to the policies implemented before, during, and after the height of the COVID-19 pandemic in 2020-2021, as well as personal experiences living with the pandemic and how they individually believe policies could have been improved. This information will fill in current gaps in understanding and serve to help correctional institutions better understand how to protect their staff and incarcerated populations from future outbreaks and pandemics.
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The Correlation Between Social Media Use, Academic Performance, and Sleep in College Students
Emily Decillo, Jack Doherty, Olivia Goldfarb, Morgan Moore
This study aims to explore the relationship between social media usage, sleep deprivation, and academic performance of UD students. By examining how these factors interact, the study seeks to better understand the potential impact of social media usage on college students' sleep patterns and, in turn, how both of these variables influence academic achievement.
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The Deadliest Weapons: Analyzing Firearm Type and Fatalities in U.S. Mass Shootings
Jacob Veczko
Mass shootings in the United States have become increasingly frequent and severe, raising urgent debates about gun control policies. The type of weapon used in mass shootings plays a big factor in the number of fatalities. Research has shown that there is a higher number of casualties when the weapon has a higher firepower and faster fire rate. This would indicate that the assault rifle would be the most harmful, despite the claim that all firearms are equally harmful and changing gun control policy would not impact the number of fatalities. This study will examine the connection between the type of weapon used and the number of fatalities that have occurred between the years of 1980 and 2018. It will determine if assault rifles and other higher-capacity firearms would be linked to more fatalities than handguns, shotguns, and rifles by using the CADMS (2018) dataset. Understanding these trends will allow us to take the proper legal responses to try to mitigate the overall damage caused. The research question in this study is: What types of weapons have been most commonly used in deadly mass shootings between 1980 and 2018, and how does weapon type correlate with the number of fatalities?
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The Drosophila Beta-Tubulin Sperm Code: Cracking Evolutionary Pathways One Amino Acid Insertion at a Time
Ellin Park
How does a protein evolve while maintaining its function? One answer to this question is that the protein doesn’t evolve. In this research, we study the beta 2 tubulin protein that is essential to the production of Drosophila fruit fly sperm, in order to explain why ithasn’t evolved in the past 60 million years. By testing the ability of different beta tubulins to support spermatogenesis, we can re-create its evolutionary pathway and determine which possible pathways are viable. Here we test the ability of “CTA”, a chimeric beta-tubulin that has ꞵ2 tubulin amino acid insertions of cysteine, threonine, and alanine in amino acid positions 29, 55, and 57 into the major, ꞵ1 tubulin, to determine if these residues carry sperm-generating power into the ꞵ1 protein. These amino acids were chosen based on the hypothesis that they entail a sperm-generating synergism of the ꞵ2 protein. We are generating flies in which the endogenous ꞵ2 gene was replaced by the ꞵ1-ꞵ2 CTA gene, and will determine if it is sufficient to support spermatogenesis and fertility. If sufficient, this supports an argument that ꞵ2’s evolutionary stasis is due to its ability to win evolutionary competitions against other ꞵ2 alleles. If it does not, we conclude a second protein may need to evolve for ꞵ2 to evolve.
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The Educational Impact of Film and Media in 20th-Century Classrooms
Lucile Multer
This research helps future educators understand how film and media were increasingly adopted as educational tools throughout the 20th century. With the use of audiovisual technologies, educators have begun incorporating films, documentaries, and podcasts to provide diverse learning experiences catered to various learning styles. Film and media improves comprehension, retention, and critical thinking by presenting information for students in accessible and stimulating formats. Promotion of media literacy encourages discussions about societal issues using the integration of modern educational practices and pedagogical approaches.
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The Effect of Explicit Writing Instruction in Different Content Areas on Students’ Writing Ability and Content Knowledge in Middle School Social Studies Classrooms.
Casey Bogues
Implementation of writing in the content areas has been encouraged since the 1960s and 1970s. Yet, still there is minimal research on how to effectively deliver this instruction in the classroom (Galbraith & Baaijen 2018). Teachers utilize activities such as free writing, journaling, and argumentative writing to promote learning, but there is little evidence that teachers of differnt content areas provide the explicit writing instruction students need to successfully write in the specific content area (Graham, Kiuhara & McKay, 2020). The main question being explored in this study is does explicit writing instruction in the content area of social studies in a middle school classroom influence students' writing ability and content knowledge retention? The hypothesis is that while most students will make some progress in understanding the content materials, students who receive the intervention will make greater progress in developing content knowledge through writing with instruction. There are two main objectives while conducting this research: 1) Explore how explicit writing interventions in a different content classroom at the middle school level influences learning in the classroom; 2) Develop a deeper understanding of the different instruction that teachers provide in the content area, social studies, to support students’ development and content knowledge. To determine the effect of explicit writing instruction in a different content area on students’ writing abilities and content knowledge in middle school classrooms, the intervention of a single paragraph outlining template will be implemented in the content area classroom of social studies. A triangulation of data will be implemented throughout this research. Interviews will be conducted with the teachers for both pre-intervention implementation and post-intervention implementation. Documents of students' work samples will be collected and analyzed. Finally, observations of the writing instruction in each classroom will be conducted.
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The Effect of Post-Traumatic Stress Disorder in Veterans on Violent Crimes
Logan Coulehan
This current study was conducted due to the limited available research on the field of post-traumatic stress disorder (PTSD), within the veteran population, and violent crimes. The prior literature regarding this topic highlighted the complexity of analyzing mental illness and crimes as a whole. Throughout the literature, it has been shown that more psychotic impairing disorders, such as PTSD, have displayed higher rates of violence than those that possess other forms of mental illness. However, research studies on the specific correlation between PTSD and violence are very limited and lacking in the field. In addition, research has also shown that veterans, especially those who have just gotten out of recent military service, are more likely to develop PTSD compared to the general population, indicating the importance of studying both violence and PTSD in veterans. Hence, this research study attempts to investigate the following question: Does post-traumatic stress disorder (PTSD) in military veterans display an increase in these veterans conducting violent crimes?
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The Effect of Red, Blue, and UV Light on the Inactivation of Escherichia coli for Biomedical Applications
Eleanor Callaghan, Anna Carollo, Ethan Potocki, Konnor Von Bargen, Audrey Zelczak
This poster provides a summary of bioengineering research performed using both visible and ultraviolet (UV) light on the inactivation of Escherichia coli DNA. Red light therapy (RLT) with a wavelength of 620–750 nm is an emerging low-level laser treatment option advertised to improve various dermatological conditions, such as eczema, psoriasis, scars, redness/inflammation, and signs of aging such as wrinkles. Red light has the ability to penetrate the inner, dermis layer of the skin, thereby promoting the production of collagen and elastin, which improve youthfulness and appearance. However, blue light therapy (BLT) devices are characterized by a shorter wavelength of 450–495 nm, which focus more superficially on the outer, epidermis layer of the skin. As a result, BLT is marketed as a treatment that kills bacteria, which can lead to conditions such as acne. The overall aim of this study was to quantify the effect of red, blue, and UV light on the inactivation of Escherichia coli DNA in vitro, through measurement of bacterial growth colonies and the level of birefringence in anisotropic cellular matrices. The results may offer insight into alternate methods for promoting prolonged shelf life, sustainable supply chains, and improved food safety measures in the grocery industry.
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The Effect of Schedule I & II Narcotics on Criminality Amongst Young Offenders
Jack Pacheco
This project investigates the assocation between the usage of schedule I & II narcotics amongst juveniles and violent crime. I will use the data processing software SPSS to analyze data drawn from the Pathways to Desistance criminological study in order to show this correlation, and outline ways in which society can prevent the continuation of violent crime as a result of substance abuse.
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The effects of prairie community composition and soil amendments on Quercus macrocarpa seedling success during post-agricultural restoration
Lindsey Dewey
In the last century, worldwide there has been an increase in the amount of abandoned agricultural land. In eastern North America restoration efforts often focus on trying to restore these post agricultural fields to native forest. Many barriers such as degraded soils, loss of native biodiversity, disruption of symbiotic mycorrhizal relationships, and invasive species keep these fields from naturally regenerating through old field succession. The long-term goal of our study is to transition a post agricultural field into an oak-hickory forest. Working with our community partners, Five Rivers Metroparks we established a fully replicated restoration experiment on a 12 ha post agricultural field. We established 20 plots and assigned one of four treatment seeding mixes: high diversity high legume content, high diversity low legume content, low diversity high legume content, and low diversity low legume content. Each plot was split into four subplots that received one of four soil amendments: no amendment (control), whole soil transplant, mulch application, and whole soil and mulch. In each subplot six bur oak (Quercus macrocarpa) saplings were planted. The height and basal diameter of each surviving sapling was measured in the fall of 2022 and 2023. One sample was collected from every subplot in the fall of 2022 and 2023 to measure sapling biomass and examine the ectomycorrhizal fungi (EMF) and arbuscular mycorrhizal fungi (AMF) root colonization. We found that after two growing seasons oak seedlings' basal diameter, rate of mortality, and rate of herbivory were significantly influenced by our treatments. We did not find that height or mycorrhizal root colonization was significantly affected by our treatments. Unaccounted variables such as competition and microclimate influences that may have disrupted our results. Forest regeneration failure is a widespread problem and the restoration of degraded post agricultural landscapes could help solve this problem.
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The Effects of the Mafia on Journalism in Italy: Is Free Press Ensured Where the Mafia is Concerned?
Stella Johnson
Since the beginning of the Italian and Sicilian mafia in the 19th century, organized crime has had a profound impact on Italy, influencing not only its government and culture but also its journalism. The role of the press is crucial in informing the public, yet the presence of mafia organizations poses a significant threat to journalistic freedom. Without a truly free press, journalists may be intimidated into self-censorship, leading to misinformation and potential corruption within Italian society. This study investigates the influence of the Italian mafia on journalism since the 1980s, examining how mafia-controlled territories, specifically in Southern Italy which includes Campania, Calabria, and Sicily, shape news reporting and the challenges journalists face in exposing the truth within a society dominated by organized crime. The research includes real accounts of journalists who have been threatened or harmed for reporting on mafia activities such as Giuseppe Fava, who was killed in 1984 by the mafia in Catania. Additionally, the project includes spotlights on Italian anti-mafia groups and their relationship with journalists. A historical overview of the mafia and key terminology associated with these criminal organizations will also be provided. Ultimately, this project seeks to answer the question: Is free press truly ensured in Italy when reporting on the mafia?
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The Future of Education: Beyond Textbooks — Multimodal Learning in Classrooms
Ella Savely
Education and technology have always been intertwined. Technologies like whiteboards, online platforms, and a focus on multimodal learning increase and create more opportunities for exploration, stress-free schools, and hands-on learning for individuals and groups from kindergarten to high school. Focusing on technology, multimodal learning, and curriculum allows for more learning in the classroom.
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The Future of Global Talent – Business Immigration, Innovation, and Technology
Olamide Ajala
Today, businesses need skilled workers from different countries to stay competitive. However, immigration rules can make it difficult for companies to hire the right people. This presentation looks at how business immigration works, the challenges companies face, and how technology can help make the process smoother. Objective: This presentation will explore the problems businesses and workers face when dealing with immigration, how technology is already changing the system, and what can be done to improve it in the future. Methods: The research compares immigration programs in countries like the United States, Canada, and parts of Europe. It also looks at how businesses are using technology to speed up visa applications, verify qualifications, and stay compliant with immigration laws. Results: The research shows that traditional immigration systems are often slow and complicated, making it harder for businesses to bring in talent. However, new technology—like artificial intelligence and digital platforms—has helped speed up visa approvals and made it easier for companies to find the right workers. Countries that use technology in their immigration processes tend to attract more talent and grow faster. Conclusion: To keep up with global competition, countries should update their immigration systems to be faster, simpler, and more efficient. By using technology, businesses and governments can reduce delays, improve transparency, and make it easier for skilled workers to move where they are needed. This presentation will offer insights for legal professionals, business leaders, and policymakers on how to improve immigration for the future.
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The Halo Effect and Attributions of Responsibility: How Perceptions of Attractiveness and Promiscuity Influence Victim-Blaming in Ambiguous Sexual Encounters
Emma Tucek
The study examined how perceptions of attractiveness influenced attributions of responsibility in an ambiguous sexual encounter involving a male perpetrator and a female victim that aligns with the University of Dayton’s definition of sexual assault. Participants read a brief vignette, along with photos of the purported characters, and rated the two participants on various characteristics; we manipulated the attractiveness of the female using different photos. Participants then provided their judgments regarding the encounter described in the vignette. Due to differences in causal inference difficulties, we found a difference between the effect of manipulating attractiveness versus rated attractiveness. ANOVAs indicated a change in male and female attractiveness, as well as perceptions of promiscuity, before and after reading the vignette. Ratings of both characters’ attractiveness influenced responsibility judgments, but the pathways differed based on the type of responsibility. As male attractiveness increased, he was viewed more favorably and assigned less responsibility, while she was attributed more responsibility through perceptions of her promiscuity. Female attractiveness did not directly predict her level of responsibility. The findings revealed gendered biases in responsibility attributions, where assumptions about a woman’s character assumptions drove victim-blaming, while a man’s character assumptions were less indicative of his accountability. A mediation analysis suggested that a halo effect may be a mechanism through which attractiveness influences attributions of responsibility, specifically by enhancing ratings of positive traits rather than diminishing ratings of negative characteristics.
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The Impact of Athlete Endorsements on Consumer Purchasing Behavior and Brand Sales
Michael Erwin, Eleanor Monyek, Daniela Peralta, Jamil Robinson, Lauren Whitt
Introduction: In the past athlete endorsements have become a significant marketing tool for brands seeking to influence consumer purchasing behavior. The connection between professional athletes and consumer decision-making is often assumed, but the specific factors that drive this relationship remain underexplored. This study seeks to examine the impact of athlete endorsements on consumer purchasing intentions and brand sales. This research aims to offer a deeper understanding of how athlete endorsements can sway consumer behavior. Through a quasi-experimental design involving an online survey, we aim to uncover the nuanced effects that athlete endorsements have on consumer choices, providing valuable insights for brands in their strategic decision-making processes.Purpose: The purpose of this study is to investigate how an athlete endorsing a product influences consumer purchasing behavior and intention. Methods: The data will be collected from college students at the University of Dayton (80-100 participants). By using an online survey, our participants will be asked about purchase intentions of suggested products as well as perception of its brand. Specifically, half of the participant group will get asked about purchasing an item from a brand without athlete endorsement and the other half is asked about purchasing the same item however an athlete is endorsing it this time.Discussions/Conclusion: While this study is still under investigation, our results will suggest the impact professional athletes have in promoting a brand and their impact on consumer buying habits. Furthermore, the findings will highlight the importance of choosing the right athlete to promote a brand considering the company's brand image, consumer market, and the campaign's targeted demographic.
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The Impact of Captioned Media on Vocabulary Retention and Language Development in Early Childhood: A Meta-Analysis
Clarissa Breard, Natalie Dziurdzik
Have you ever wondered if you are expanding your vocabulary and language when using subtitles while watching a TV show or movie? Through this meta-analysis, we will be exploring the following questions focusing on the cognitive development in children: What types of words (nouns, adjectives, verbs) are most effectively retained when toddlers engage with captioned media? Does captioned media accelerate language in toddlers or is it more effective for older children? What types of media content (music, cartoons, games) are most effective in enhancing toddlers language and vocabulary skills? Can the use of captions in educational videos influence knowledge retention? What are the effects of consuming media in different languages on language acquisition?
