The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings
Document Type
Article
Publication Date
2-10-2010
Publication Source
Journal of Business Research
Abstract
Two studies investigate the impact of retail density and time pressure on shoppers' store attitudes and behavioral intentions. In a goods setting, experiment 1 results show a curvilinear pattern as the level of retail density increases. That is, individuals prefer a medium level of crowding to a store with low or high crowding. This inverted-U shaped crowding effect has not previously been tested in the retailing literature. Experiment 2 employs a service setting, where the relationship between retail crowding and outcome variables is found to be linear rather than curvilinear, except under conditions of time pressure. In contrast to the goods setting, individuals have more favorable attitudes and expect to pay more for a service as the level of crowding increases. Thus, our study findings suggest that the optimal level of crowding depends on the type of retail setting.
Inclusive pages
105 - 112
ISBN/ISSN
0148-2963
Publisher
ScienceDirect
Volume
64
Issue
2
Peer Reviewed
yes
Keywords
Crowding; Density; Retail; Goods; Services
eCommons Citation
Pan, Yue and Siemens, Jennifer Christie, "The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings" (2010). Management and Marketing Faculty Publications. 55.
https://ecommons.udayton.edu/mgt_fac_pub/55
