Comparative Review of IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator

Author(s)

Joan Giglierano, University of DaytonFollow

Document Type

Article

Publication Date

10-2011

Publication Source

The Charleston Advisor

Abstract

Business students must be prepared for the ever more globalized arena in which they will work, and their coursework requires them to look at international industries, companies, and brands. Libraries that serve business programs may need to add resources to support this need, but doing so at an affordable price can be a challenge. This review examines three moderately-priced sources of international industry reports: IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator.

Inclusive pages

10-15

ISBN/ISSN

1525-4011

Volume

13

Issue

2

Peer Reviewed

yes

Keywords

IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, Mintel Global Market Navigator

eCommons Citation

Joan Giglierano (2011). Comparative Review of IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator. The Charleston Advisor. , 10-15
https://ecommons.udayton.edu/roesch_fac/17