Document Type

Conference Paper

Publication Date

11-1-2013

Publication Source

Brick and Click Libraries Symposium

Abstract

Instagram has taken our technology-driven culture by storm, particularly among younger smartphone users. This popular app allows users to quickly snap a photo, transform it by adding filters and effects, and share it across numerous social media platforms. With 40 million photos uploaded each day, Instagram users are driven to share, like, and interact with fellow camera phone enthusiasts. College students, known for their interest in sharing their experiences on social media, are drawn to this free app. According to a Pew Internet Survey, Instagram is especially appealing to adults aged 18-29. Academic libraries have an opportunity to engage with their primary user base through this new social media tool in very creative ways.

This paper will describe how the technology works and how the authors use Instagram on behalf of their institutions. With creative planning and timely photos, their libraries have successfully connected with students, members of the campus community, and other libraries across the country. Examples will inspire attendees to think about implementation, or how to improve an existing presence. This paper will cover creating content, driving “followers” and “likes”, but also workflow considerations and tying existing programming to Instagram.

Publisher

Northwest Missouri State University

Place of Publication

Maryville, MO

Peer Reviewed

yes

Keywords

Instagram, social media, marketing, academic libraries

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