The effect of visual stimuli and personal narrative on social perception: evaluating student perceptions of stigmatized social statuses

The effect of visual stimuli and personal narrative on social perception: evaluating student perceptions of stigmatized social statuses

Authors

Presenter(s)

Kathleen Gross

Comments

This presentation was given live via Zoom at 12:15 p.m. (Eastern Time) on Wednesday, April 22, 2020.

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Description

Stigma is an important factor to consider in relation to experiential learning, as labeling can perpetuate negative attitudes and prejudices towards others, potentially causing a variety of negative effects. Subjects identified with stigmatized statuses, including race, income, and drug use were presented to a sample of students at the University of Dayton using three different survey designs. Each survey design included a different type of display for the visual stimuli depicting the subject (basic demographics, personal narrative and personal narrative with a photograph of the subject). The survey design included a modernized recalibration of the Bogardus Social Distance Scale, which was adapted to align with the contemporary social contexts of college students. Students were presented with a subject and asked how comfortable they would feel in a number of example situations engaging with this person. Results will inform how the change in visual stimuli and a student’s level of outside engagement within the Dayton community will affect their comfort level in a variety of situations.

Publication Date

4-22-2020

Project Designation

Capstone Project

Primary Advisor

Anya Galli Robertson

Primary Advisor's Department

Sociology, Anthropology, and Social Work

Keywords

Stander Symposium project, College of Arts and Sciences

United Nations Sustainable Development Goals

Reduced Inequalities; Peace, Justice, and Strong Institutions

The effect of visual stimuli and personal narrative on social perception: evaluating student perceptions of stigmatized social statuses

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