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Colleges invest millions of dollars in sports programs; however, I would like to explore if the investment in these programs goes beyond sports revenue. The U.S News & World Report (USNWR) college ranking is based on a multidimensional methodology utilizing a weighted combination of nine broad indicators. Student retention, acceptance rate, and number of applicants are USNWR indicators which continue to fluctuate every year, but what if we took a closer look at external factors that could be affecting college ranking. Students attend a specific institution for a multitude of reasons, but USNWR college ranks play an important role as students select their preferred institutions. The purpose of this study is to explore the relationship between the quality of an institution’s sports program and institutional prestige. More specifically, we aim to find if there is a correlation between sports publicity and institutional prestige, and if a national championship win affects the USNWR college rankings. This quantitative study includes national championship winning institutions as a sports publicity indicator and seeks to determine the impact on a successful sports program and college ranking. Insights from this study can be used to inform higher education institutions as they evaluate the advantages of investing in a sports program and assist administrators in predicting an increase or decrease in factors that affect college rank.
Graham F. Hunter
Primary Advisor's Department
Stander Symposium project, student affairs, School of Education and Health Sciences
"Institutional Prestige and Sports Publicity: The Effects of Sports Publicity on U.S. Higher Education Institutions’ Prestige" (2022). Stander Symposium Projects. 2688.